What Ability - Case Study

What Ability is a fast growing NDIS provider based in Sydney, with over 250 employees in 5 states. The brief to Goodstock was to design staff uniforms for their young support worker employees. Within a competitive labour market and with high training costs, providing a uniform that their staff valued was of utmost importance to help drive retention and a sense of belonging. Goodstock worked closely with Founder, Steve Dresler to determine the exact needs for the business and to leverage their existing strong brand identity and use of colour.