Curly Lewis - Case Study

Curly Lewis is a new brewery located on Campbell Parade, Bondi Beach operating as both a retail venue and wholesale brewery. They’d been supplied with an agency style guide and venue fit-out, however the brand needed to be brought to life and needed to be marketed to a savvy consumer within a crowded craft beer space. Goodstock leveraged their existing relationships with artists to bring Curly Lewis to life. Developing a suite of graphics used in venue, as well as a full offering of branded merchandise that is being used across in-store tasting, product for purchase and more. Creating branded product that is highly visible after the beers are gone!

Oli Dos Remedios (Curly Lewis co-founder) “Goodstock has helped to create more than an identity for our brand, Curly Lewis, they’ve helped to give it the personality we were looking for. The merch has been a huge success, it’s in demand and has become a cashflow positive marketing exercise."